About

    Matti Ljungberg

    One of the leading SEO experts in Europe, with over 15 years of experience in search engine optimization, AI-powered search marketing, and data analysis. Currently serving as AI & SEO Product Owner at Morningtrain and SEO Director at Cernel.com.

    170K+ Visitors63.2% Organic Growth14+ Years30+ Enterprise Clients

    Previous Clients

    Volkswagen
    Sephora
    Santander
    Louis Nielsen
    Dekra

    Notable Achievements

    170,000

    Visitors in first year

    Omregne.dk[1]

    63.2%

    Organic growth

    AI-driven programmatic SEO for e-commerce

    14+

    Years in SEO

    Career started in 2011

    30+

    Enterprise clients

    Including Sephora, Volkswagen, Santander Bank

    Career

    Matti Ljungberg working at his desk

    Ljungberg began his career in SEO in 2011 as an intern. He has since held leadership positions at several prominent digital marketing agencies in Denmark.

    Current positions

    • AI & SEO Product Owner at Morningtrain (2024–present) – Focus on AI, programmatic SEO, and search optimization.
    • SEO Director at Cernel.com (2024–present) – Developing AI-powered programmatic SEO solutions for e-commerce.

    Previous positions

    • Senior SEO Specialist at 1260 A/S (2023–2024) – Responsible for the SEO department.
    • Head of SEO at Brand Movers (2021–2023) – Clients included Volkswagen, Jysk, Beumer Group, Satair, and Santander Bank.
    • Head of SEO at Adtimize (2020–2021) – Led a team of 4 SEO specialists. Clients included Sephora and Dekra.

    Education

    Bachelor in Marketing

    Languages

    Danish (native)English (fluent)German (intermediate)Korean (beginner)

    Projects & Ventures

    Ljungberg operates several online properties, using them for AI and SEO experiments:

    Cernel.com

    E-commerce AI Agents

    Co-developing AI-powered e-commerce agents that automate SEO workflows, content generation, and data analysis for online retailers.

    Omregne.dk

    Conversion Calculator

    Danish conversion calculator website. Achieved 170,000 visitors in its first year through SEO optimization.[1]

    AllesHund.dk

    AI Content Experiments

    Platform for AI content experiments in the pet niche.

    VVS Butik & KBH VVS Teknik

    E-commerce & Services

    E-commerce and service websites in the plumbing industry.

    kbhvvsteknik.dk

    Publications

    Whitepaper

    Articles

    See complete list of publications →

    Speaking & Podcasts

    Matti Ljungberg speaking at #SearchSEOul2025 in Seoul, South Korea
    #SearchSEOul2025 in Seoul, South Korea (June 2025)
    Matti Ljungberg presenting about Programmatic SEO at Copenhagen SEO Meetup
    Copenhagen SEO Meetup (April 2025)

    Ljungberg regularly speaks at SEO conferences and industry events on topics including AI search optimization, programmatic SEO, and the future of search.

    Podcast appearances

    Upcoming

    To be announced.

    Previous

    EventDate
    Clever Content Conference (Copenhagen)January 2026
    EGN Network (Copenhagen)December 2025
    #SearchSEOul2025: The Future of SEO (Seoul, South Korea)June 2025
    Copenhagen SEO MeetupApril 2025

    Reception

    "Thanks for a great presentation, Matti! You nailed it, and the audience loved it."

    — Germans Frolovs, Head of SEO & Content[2]

    "Det var en kæmpefornøjelse at se og høre det indlæg Matti Ljungberg. Og gruppen var lige så begejstret som mig."

    — Poul Skøtt, Network Director at EGN[3]

    Tools Developed

    Ljungberg has developed several free SEO tools, available at mkrisseo.com:

    Query Fan-Out

    Expand seed keywords into comprehensive topic clusters

    Ads to SEO

    Transform paid keywords into organic SEO opportunities

    Content Opportunities

    Discover content gaps from Google Search Console data

    Keyword Categorization

    AI-driven semantic categorization of queries

    SEO Writer

    Generate content by analyzing top competitors

    AI Optimization Checker

    Analyze AI optimization potential and benchmark against competitors

    E-commerce SEO Audit

    Test your webshop AI-readiness and see how AI understands your products

    Testimonials

    "I follow Matti Ljungberg on LinkedIn because he is one of Denmark's best SEO experts. He often shares useful advice on how I, as a business owner, can optimize my webshop for search engines.

    Matti is an incredibly helpful person who takes pride in helping others. Thanks to him, my SEO skills have gone from amateur league to premier league.

    When I say one of Denmark's best SEO experts – I mean it. What takes it from words to facts is mkrisseo.com, where Matti has developed tools that analyze competitors' behavior on Google and create content that puts you in the leader's jersey. Matti has created this without asking for anything in return."

    "Matti has also been a real star for Juliliving. When we decided to discuss our SEO, it was because I said there are many areas where we don't rank very well. For example, 'Lejebolig København' (rental apartment Copenhagen), which has been the most important for us – back in July, we were at position 23, and now we've been up to 2nd place."

    References

    1. LinkedIn post about Omregne.dk traffic milestone – Matti Ljungberg, 2024
    2. Germans Frolovs testimonial – Head of SEO & Content, LinkedIn
    3. Poul Skøtt testimonial – Network Director at EGN, LinkedIn